Home Business Training

List Mailers, Safelists, Small Biz to Small Biz Advertising - we've all heard of it and wonder if it actually works for entrepreneurs and small businesses. Well, let me tell you, on the face of it, the model is pretty ludicrous. Seriously. LOL Why? Well, first of all, let's back up and define a List Mailer / Safelist.   This marketing concept basically creates a permission based community where members agree to accept emails (or view emails on site) in exchange for the right to send emails to the same audience. Often times there are both free and paid memberships available. And, unfortunately, what this often creates is a situation where people with no money are advertising to people with no money. Kind of a silly model, wouldn't you say? Well, here's the scoop - List Mailers WORK - Yes it's a numbers game and a lot of good ads and good products/services go a' begging. Another problem is that the pricing for list mailers i...

Article advertising or article marketing can be the key to not only making money but having a successful business. If you have a product or service that you are trying to promote then one of the best and most cost effective ways is by using article advertising. Article advertising is a type of marketing effort in which you write short articles, about 400-600 words, related to the product or service you wish to promote. If they are well written they will, after getting distributed to various online article directories that will be easily found on search engines and read by people interested in what you have to offer. In article advertising, well written article will be constructed in such a way that it has strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. This will make your article easily found by search engines and can help get you noticed earlier by future consumers. Some of the benefits of article advertising are: 1) It ...